Gilbert Soekwanto, Tuty Lindawati and Yuliasti Ika Handayani 2026. A COMPARATIVE STUDY OF ChatGPT AND GEMINI AS AI TOOLS FOR INSTAGRAM CONTENT IDEATION IN SMALL BUSINESS. Seminar Nasional Pariwisata dan Kewirausahaan (SNPK). 5, (May 2026), 276–285. DOI:https://doi.org/10.36441/snpk.vol5.2026.496.