Gilbert Soekwanto, Tuty Lindawati, & Yuliasti Ika Handayani. (2026). A COMPARATIVE STUDY OF ChatGPT AND GEMINI AS AI TOOLS FOR INSTAGRAM CONTENT IDEATION IN SMALL BUSINESS. Seminar Nasional Pariwisata Dan Kewirausahaan (SNPK), 5, 276–285. https://doi.org/10.36441/snpk.vol5.2026.496