Pratiwi Kurniawati, Ari Susanti. PENGARUH BRAND AWARENESS, BRAND EXPOSURE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PENGGUNA PRODUK THE BODY SHOP DI SURAKARTA). snpk [Internet]. 2023 May 12 [cited 2026 Jan. 26];2:330-8. Available from: https://usahid.ac.id/conference/index.php/snpk/article/view/138